Grow with SEO, AI & Automation

Custom Website Design + SEO

I design and redesign professional, mobile-friendly websites that make a strong first impression and help visitors become customers. From complete new websites to SEO improvements, local search visibility and smart automations, I offer practical solutions for small businesses.

Cleveland skyline photograph
About Charlotte

Thoughtful website design backed by practical marketing and technology skills.

I'm a Cleveland-based website designer and digital technology consultant who enjoys turning complicated marketing and technical challenges into manageable solutions.

My work starts with custom website design and redesign, supported by search engine optimization, lead generation and practical automation. That might mean making your Google Business Profile more useful, rewriting a service page around the way customers actually search, improving your site's calls to action, or connecting a website form to a spreadsheet or CRM.

I work directly with business owners and teams. You'll get straightforward recommendations, clear explanations and hands-on help—not a pile of jargon.

Tell me about your project
Services

Professional websites, stronger search visibility and easier ways to connect with customers.

Need a brand-new website? That is my specialty and favorite kind of project. I also redesign existing websites and provide SEO, lead generation and technical improvements.

02 / FRESH START

Website Redesign & Refresh

Outdated look, hard-to-use pages or confusing messaging? Refresh your existing website with an updated design, a better mobile experience and a clearer path for visitors to contact you.

Discuss a redesign →
03 / SEARCH VISIBILITY

SEO & Website Optimization

Keyword research, page titles, headings, service pages, internal links and technical improvements that help people and search engines understand what your business offers.

Ask about website SEO →
04 / LOCAL CUSTOMERS

Google Business Profile & Local SEO

Improve your Google Business Profile's services, categories, descriptions and local relevance so nearby customers can better understand your business.

Improve local visibility →
05 / MORE INQUIRIES

Landing Pages & Lead Generation

Focused campaign pages, clear offers, contact forms and follow-up workflows that make it easier for interested customers to reach you.

Discuss lead generation →
06 / SMARTER OPERATIONS

Automation, CRM & Spreadsheets

Custom forms, Google Sheets, Excel, CRM connections and useful automations that save time and keep business information organized.

Get technical help →
Real Projects. Practical Solutions.

Examples of the problems I help solve

A few examples of the challenges I help businesses solve. Specific client details may be kept private.

Helping a local business appear more relevant in search

Review business-profile content, prioritize local keywords and align descriptions and service information with what nearby customers are seeking.

Turning a website into a lead-generating tool

Create targeted pages and forms, clarify the offer, and route incoming requests to email, spreadsheets or CRM follow-up systems.

Updating an older website without losing its personality

Improve messaging, mobile usability, page structure and search-friendly content while preserving what clients already like about their sites.

Need something beyond SEO?

Website design first. More support when you need it.

Projects also include spreadsheet systems, mail merge, digital training materials, business research, forms, e-commerce and workflow automation. If your project crosses several of these areas, I can help connect the pieces.

Ask about a custom project
My approach

Clear next steps, not a complicated sales pitch.

01

Understand the goal

We talk about your business, customers and where you're getting stuck.

02

Identify practical opportunities

I review the relevant pages, content, listings or systems and recommend useful priorities.

03

Improve and refine

We put agreed changes in place and identify what to measure or improve next.

Common questions

Good questions to ask before starting.

Do I need a whole new website to improve SEO?

Not necessarily. Existing pages can often be improved with clearer content, stronger titles, more useful internal links, better mobile usability and sound technical setup.

Can you help with Google Business Profile optimization?

Yes. I can review and improve relevant profile information, services, descriptions, local keyword targeting and content recommendations. Rankings and map placement cannot be guaranteed.

What is AEO, and how is it different from SEO?

Answer Engine Optimization (AEO) emphasizes clear, helpful content that directly answers questions people ask in search and AI-assisted discovery. It complements—not replaces—traditional SEO.

Do you only work with Cleveland businesses?

No. I work with businesses in Greater Cleveland and Northeast Ohio, and many web, SEO and automation projects can be handled remotely nationwide.

Can you help with a small, one-time project?

Absolutely. A single page update, website review, Google Business Profile cleanup or spreadsheet fix can be a good place to start.

Let's work together

Ready for a website that works harder for your business?

New website design is my favorite kind of project, but I'm happy to help with redesigns, SEO and other digital solutions too. Tell me a little about what you need.

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